Businesses can now create and publish a book to help brand the company and/or a product line. Often a portion of the marketing budget that would normally have been used on an ad program or corporate brochure, is better spent on a book.
A published book about a business or its chief executives can motivate employees, clarify a company’s mission, broadcast a company’s expertise, and attract new customers or investors. Businesses can give signed copies of their book to prospects and clients, or send an e-book anywhere in the world.
