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The Big Split

by David Ryback
The Big Split

Social scientist and international consultant David Ryback offers an in-depth overview of the fascinating dynamics of The Big Split, focusing on . . .

  • the intense support for former President Trump,
  • the psychological secrets to why QAnon grew so quickly,
  • a neuroscientific explanation for the January 6 assault on the Capitol,
  • a clear explanation of how algorithms work,
  • what has contributed to the loss of trust in the government since 9/11,
  • how to bridge the gap to communicate successfully with someone on the “other side,”
  • the origins and power of conspiracy theories,
  • and finally, how a reliable democracy like the US can turn into a complete dictatorship if we don’t make some changes.
Pages: 262
Pub Date: 04-25-2023
Softcover: 18.95 9781646639496
Hardcover: 26.95 9781646639519

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The reviews are in…

  • "A fascinating and wide sweeping look at how our values have been shaped . . . this book will have a positive impact for future generations."


    -Neil Shulman MD, Best-selling Author of Doc Hollywood

  • "Absolutely fantastic! A tour de force, revealing how a sense of unfairness that triggered a laboratory monkey's sudden rage comes from similar circumstances that fuel our own anger when we perceive injustice."


    -Dr. Michael Norwood, Author of The Path of the Wealthy Soul

  • "An amazingly easy and exciting read . . . smoothly written as well as deeply researched."


    -Susan Campbell, PhD, Author of Beyond the Power Struggle

David Ryback, PhD, is a social scientist, an international consultant to heads of corporations and educational institutions, and the author of eight books and over sixty professional articles. At the University of Vienna, he completed research on the evolution of trust and then began writing The Big Split. He is also a book critic for many publications, including Psychology Today and Speaker, the national magazine of the National Speakers Association, of which he has been a long-standing member, including board involvement over the years.

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