Inside.Biz.com
by Esther Keane
Photography by Harry Gerwien
© 2016 Copyright Inside Business
Inside Leadership Magazine has published an article about Koehler Books in their October 2016 issue. The article is titled A BOOK CAN BUILD A BRAND, and was written by Esther Keane, with photography by Harry Gerwien. The online version will be available later this year.
The article covers the development of Koehler Books’ work with business owners and leaders to publish books that promote them and their business as a strategic marketing tool, in support of their regular marketing program.
Examples of titles mentioned in the article are TREE, about former founder of Monarch Bank Bill Rountree, FROM THE GROUND UP, by Armada Hoffler Chairman Dan Hoffler, as well as the upcoming release of PAPA, by Papa Johns founder John H. Schnatter.
