You Can’t Make This Ship Up: Business Strategies, Life Lessons, and True Stories from Forty Years at Sea
How would you manage and grow your business if you had to live with your team and clients? Paul Rutter is a customer-experience expert and has survived three decades of life at sea as a cruise director for the largest ships in the world. In You Can’t Make This Ship Up, he recounts the hilarity
of life on the high seas and the lessons he learned along the way. These lessons and life-defining moments are the perfect guide for sea and land-based businesses to thrive in a culture based around exceptional customer service.
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Paul has managed and guided some of the largest and most luxurious cruise ships in the world, taking him to speak on stages all over the globe where living with his customers, clients, and co-workers was a way of life. His time on the high seas has taught him that approaching customer service with the intent to exceed his customer's expectations, rather than just meet them, higher levels of customer satisfaction, retention, loyalty, and repeat business can be experienced.
