The CEO’s Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation
The CEO’s Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably.
Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing.
In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
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A digital marketer with over two decades of experience creating, executing and managing digital strategies to drive results for his clients, Tom Donohoe is the CEO and founder of Level Agency (www.level.agency). Prior to starting his agency in 2010, he was a digital advertising consultant in New York City and Washington, DC. He earned a bachelor's in finance from Penn State University at Schreyers Honors College. While attending Carnegie Mellon Business School he launched his advertising agency and left a year later when his business grew quickly, becoming a reluctant but thankful-in-retrospect grad-school dropout. Thomas is a member of YPO, a founding member of EO Charleston, as well as YEC (Young Entrepreneur Council). His award-winning agency has been recognized as a Top 10 Digital Marketing Agency in the Region, has been included among Inc. magazine's INC 500, has earned a Diamond Award for Outstanding CEOs, an Ernst & Young Entrepreneur of the Year Award, and was recognized as the #1 Fastest Growing Company in the Region by Pittsburgh Times' "Pittsburgh 100." For more information, please consult www.tomdonohoe.com.
